In 2018, the City of Auburn Hills was struggling with properly tracking and indexing their web content in the digital space. I was brought in to conduct a study to see what the current state was and how to apply the latest trends in the public sector space.
Through my research, the biggest focus for their website was to enhance their level of transparency by effectively communicating with the public with a restructure of their website navigation, tailored content based on a targeted audience for each department, and simplified language with visual breaks to highlight the services offered.
“A government entity that effectively communicates enhances their creditability with the public along with highlighting the great work it does.”
Check out some of the website content presentations below.